The Partnerships Noise vs. Trust framework distinguishes between low-value activity that creates distractions (“noise”) and consistent actions that build credibility and long-term partner trust.
Scale partner revenue faster with my Partner Frameworks Kit
Stop spending hours on building slides.
Get to executing your partner strategy faster.
Leverage this partner starter kit that I've been using and iterating on for the last 2 decades to gain executive alignment on partner strategy at companies like Box, Miro, Airtable, Optimizely, Toptal, VMware and Cisco that led to $200M+ in SaaS and AI partner revenue.
With 37 of my top pre-built templates included, you'll save yourself 100+ hours of work and get the executive alignment and resourcing you need to drive revenue faster.
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Are you struggling to build a partner strategy that effectively grows revenue?
You’re struggling to find clear frameworks for partner strategy, recruitment, and activation, so every program feels like starting from zero.
You’re struggling to align Go-to-Market strategies and co-selling efforts, leaving partners and internal teams out of sync.
You’re struggling with operations, governance, and measurement, which creates confusion, lack of data insights, and wasted effort.
You’re struggling to build effective, sustainable partnerships while constantly firefighting and reacting to ad-hoc requests.
You’re struggling to prioritize partners and measure health, spreading yourself too thin and missing the ones that truly drive impact.
The Partner Frameworks Kit fixes this. Â
This bundle features 37 of my top templates that covers strategy and alignment to build the foundation for partner success, recruitment and fit to select the right partners, enablement and activation to accelerate time-to-first-win, GTM and co-selling to drive joint revenue, operations and governance to create structure and trust, and measurement and growth to track outcomes and scale what works.
Testimonials
Here's a sample of what's included in the Partner Frameworks Kit:
Partnerships 2x2Â Matrix
The partnerships 2x2 framework for prioritization helps you categorize partners by strategic fit and business impact, so you can focus resources on those with the highest potential while de-prioritizing low-value relationships.
Partner Prioritization Scorecard
A Partner Prioritization Scorecard is a structured tool that scores partners across criteria like capacity, capability, commitment and customer alignment to objectively rank where to focus time and resources.
Value Velocity Framework
The Value Velocity Framework shows that the faster you validate partner market fit and activate high-value partners, the sooner compounded customer, partner, and company value is created and every day you delay, that value is lost.
Partnerships Noise vs Trust
Partner Strategy Timeline
The Partner Strategy Timeline maps out the phased journey of building a partner program, from initial strategy and recruitment to activation, co-selling, and long-term growth.
Impact of Partners Relative to Maturity
The Impact of Partners Relative to Maturity framework shows how the value partners deliver relative to maturity, starting with early influence on awareness and pipeline, growing into co-selling and integration at mid-stage, and driving large-scale revenue, retention, and innovation at full maturity.Â
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The Recruitment Flywheel
The Micro-Commitment Ladder
The Micro-Commitment Ladder framework breaks partner activation into small, progressive steps - like attending a webinar, completing training, registering a first deal, and co-selling - each building confidence, engagement, and momentum toward full partnership maturity.
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Mutual Value Exchange for Partnerships
The Mutual Value Exchange for Partnerships framework highlights the balanced give-and-take between vendor, customer and partner - where revenue opportunities, enablement, leads, value and innovation flow 3 ways - ensuring long-term engagement and sustainable growth for all.
