About Me

Hi, I'm Nelson. I'm here to share every partner principle I've learned to help you grow revenue.

I'm a Sales, Marketing and Partnerships leader with 18 years experience building and executing a high growth sales playbook for fast growth startups.Ā My work has been featured on Forbes, Fortune, Business Insider, Inc.com, The Huffington Post, Thrive Global, MSN Money, Mic.com, Quartz, PopSugar, TheLadders and Product Hunt.

Nothing excites me more than building sales, marketing and partnerships organizations from scratch. I've traveled to over 100 cities in the US, Europe and Canada to accomplish this.

I'm currently the Head of Worldwide Partnerships at Airtable and previously held leadership roles at Miro, Box, Optimizely and Toptal and IC roles at VMware and Cisco.

I believe every high performing organization needs to embody 3 key elements: principles first thinking, execution and extraordinary people.Ā 

17+ years of experience

Leadership experience includes leading teams of 21 globally across APAC, NATAM, LATAM and EMEA

Built zero to one partner programs 5X

Including companies such as Box, Miro, Airtable, Optimizely and Toptal

Drove over $150M+ in Partner ARR

Across services partners, resellers, marketplaces and ISV GTM

8+ Years of SaaS PLG

Built partner programs at leading SaaS PLG companies like Box, Miro, Airtable and Optimizely

Contact me

If you need helpĀ accelerating your partnerships program