Drive revenue growth with proven partner principles

Explore my templates that will save you time and increase your partner revenue.

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Build a world class partner program from 0 to 1

Learn the principles and frameworks that accelerate your revenue, net retention and gross retention through partners

Prioritize the right partners to drive revenue and net retention

Stop reacting.  Start being proactive. Lead a focused partner strategy that focuses on the right partners for your company

Create a partner strategy with cross functional alignment

Build the right culture and strategy with leadership support to drive partnerships success at scale 

Hi, I'm Nelson

I spent the last 18 years working in partnerships at fast growth and leading tech companies like Miro, Box, Airtable, Toptal, VMware and Cisco. 

I've built partner playbooks from 0 to 1 that generated $150M+ in ARR, led teams of 17+ and recruited and onboarded 1,479 partners, including ISVs, SIs, Services/Solutions Partners, Resellers, Distributors, Affiliates, Referral Partners.  

I'm here to teach you everything I know about partners to help you grow revenue, drive cost efficiencies and differentiation. 

Subscribe below to my newsletter to get weekly lessons from me on how to supercharge your partnerships program.  As a bonus, you'll get my free template that showcases the value of partners. 


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Join 5,464 subscribers with my weekly Partner Principles newsletter

And you'll get a free copy of my template "The Value of Partners" to help you demonstrate the value of partners to your company.  You'll also receive weekly lessons from me to help take your partnerships revenue, NRR and adoption to the next level.