Free Guides for Partnerships
(Coming soon ⚒️)
I often get asked for help on the same topics spanning from landing a job in partnerships to building partner strategy for a 0 to 1 partner program launch. I'm currently working on the guides below to help you learn the principles to drive success in each area.
My goal is simple: I'm here to share my learnings from doing partnerships for the last 18 years and I want to save you time, help you drive growth and reduce your risk as much as possible.
I also want to make sure you get incredibly high quality content from real world experience that will help you level up in partnerships.
Once I'm finished with these guides, don't worry, you'll be one of the first to know if you've subscribed to my newsletter! 😀
Free Guides
Partner Strategy
➤ Articulating the value of partners
➤ The 8 pillars of a partner strategy
➤ How to build a customer centric partner strategy
➤ The 5 phases of a partner strategy
➤ How to map partners to the customer journey
➤ How to build an ideal partner profile
➤ How to build a partner program
➤ How to get cross functional and executive alignment
➤ How to build a business case
Partner Recruitment
➤ How to build partner recruitment list
➤ Partner types to consider recruiting and their impact
➤ Recruitment based on swim lanes
➤ Lessons learned from recruiting 1,479 partners
➤ Partner outreach strategies
➤ How to build a personalized partner recruitment pitch deck
➤ Presenting the market opportunity for partners
➤ How to build a business case for partner CEOs
Partner Enablement
➤ Introduction to partner enablement and the value
➤ How to onboard partners effectively
➤ How to structure accreditation and certification programs
➤ How to drive experiential learnings and trainings
➤ How to run an effective partner overview training for internal teams
➤ How to think about building our partner LMS capabilities
➤ How to build out self service training and resources for partners to scale
Partner GTM Guide
➤ How to build a partner GTM strategy based on swim lanes
➤ How to build a partner marketing plan
➤ How to do effective story telling with joint customer case studies
➤ How to build a joint partner plan
➤ How to win hearts and minds internally and externally with updates
➤ How to build customer collateral
➤ Effective Partnerships OKR setting
Partner Operations Guide
➤ How to build an effective Business Requirements Document
➤ How to plan, select and launch a Partner Relationship Management platform
➤ How to build an effective inbound partner process
➤ How to set up the deal registration process
➤ KPIs by partner type
➤ How to build a partner performance scorecard
Partnerships Career Guide
➤ How to transform your partnerships resume
➤ How to revamp your partnerships LinkedIn profile
➤ How to stand out from the crowd by building a partnerships strategy deck
➤ How to effectively prep for a partnerships interview
➤ How to negotiate a partnerships salary and offer
