Show executives what good looks like with a partner industry baseline

I've personally reviewed 65 partner programs including companies like Box, Zoom, Docusign, Microsoft, Dell, Klaviyo, Hubspot, Atlassian, Miro, Airtable, Optimizely, Toptal, VMware, Cisco and many more and have put together this template so that you can easily show executives as a baseline what "good looks like" in your industry compared to peers and leading technology companies. 

Leverage my pre-built template and save yourself hours of work and start getting executive alignment.

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Are you struggling to show how your partner program compares to others in the tech industry?

What should the partner discount be?  What percentage of revenue should we expect to be sourced?  How large of an ecosystem do we need to build?  What geographies should we pursue?

These are the types of questions this template will help you think about as you do a baseline against others.

The Industry Baseline template fixes this.  

This 3 slide deck guides you through how to build a clear, effective message to executives on how your partner program stacks against your peers, competitors and leading technology companies. 

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Testimonials of my partnerships work

Ted Blosser

CEO, Workramp

I've known Nelson since we worked together 17 years ago. It's been incredible watching him build partner programs from zero to one at leading tech companies.  When we worked together at Box, he helped scale the partner program to hundreds of partners and I saw firsthand his passion, enthusiasm and work ethic with partners.  He excels at bringing a strategic vision, principles first thinking and frameworks to build and scale partnerships at fast growth tech companies. I highly recommend his work!

Kevin Chung

COO, Writer

"Nelson is one of those exceptional leaders you hang onto! I’ve had a front row seat to Nelson building an organization from zero to tens of millions in ARR. Hands down one of my favorite people to work with. His commitment to principles and practical frameworks consistently delivered impactful results. Plus, he brings a unique blend of empathy, clarity, creativity and dedication to continuous improvement that really sets him apart. As a leader or IC looking to elevate your partnership strategy, you must call Nelson right away."

Chris Samila

Chief Partner Officer, Partnerships Leaders

“I had the pleasure of working with Nelson when he led mobile partnerships at Optimizely. He did a tremendous job in creating and scaling up a solid foundation for the partner program. He expertly worked with our sales, marketing & operations team globally. I've stayed close with Nelson through the years & have learned a great deal from him & highly recommend Nelson if you’re looking to learn about partner strategy & building a world class program from 0 to 1."

What's included in the slides: 

A crisp visual on companies you interviewed

This helps set the stage on "who" you've done the research with.  Cross functional leaders love to see this as it shows you've done the work upfront.

Partner Program Baseline 

Show how you compare to other companies by highlighting the key criteria that matter in a partner program. I've included 17 of these that I've personally used myself to start with, so that you don't have to spend time ideating on this.

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