SWOT Analysis: Partner Insights for Strategic Success

A partner SWOT analysis template based on partner type is essential for a partner leader as it provides a structured framework to identify and assess internal and external factors that could impact the success of partnership strategies, enabling informed decision-making and proactive risk management.

Use this template that I've built based on my 17+ years of experience at companies like Box, Miro, Airtable, Optimizely, Toptal, VMware and Cisco that led to $150M+ in SaaS partner revenue.

Save yourself hours of work and start optimizing your partner strategy so you can get to revenue quickly. 

Get it here

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Testimonials of my partnerships work

Ted Blosser

CEO, Workramp

I've known Nelson since we worked together 17 years ago. It's been incredible watching him build partner programs from zero to one at leading tech companies.  When we worked together at Box, he helped scale the partner program to hundreds of partners and I saw firsthand his passion, enthusiasm and work ethic with partners.  He excels at bringing a strategic vision, principles first thinking and frameworks to build and scale partnerships at fast growth tech companies. I highly recommend his work!

Kevin Chung

COO, Writer

"Nelson is one of those exceptional leaders you hang onto! I’ve had a front row seat to Nelson building an organization from zero to tens of millions in ARR. Hands down one of my favorite people to work with. His commitment to principles and practical frameworks consistently delivered impactful results. Plus, he brings a unique blend of empathy, clarity, creativity and dedication to continuous improvement that really sets him apart. As a leader or IC looking to elevate your partnership strategy, you must call Nelson right away."

Chris Samila

Chief Partner Officer, Partnerships Leaders

“I had the pleasure of working with Nelson when he led mobile partnerships at Optimizely. He did a tremendous job in creating and scaling up a solid foundation for the partner program. He expertly worked with our sales, marketing & operations team globally. I've stayed close with Nelson through the years & have learned a great deal from him & highly recommend Nelson if you’re looking to learn about partner strategy & building a world class program from 0 to 1."