Get clarity on partner sourced vs partner influenced
This template helps partner leaders clearly define and operationalize the difference between partner-sourced and partner-influenced deals, one of the most common points of friction across partnerships, sales, and marketing.
It provides simple criteria, real-world examples, and recommended attribution models to align cross-functional teams.
Use it to drive clarity, build trust, and ensure your partners are recognized (and rewarded) accurately for the value they bring.
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Testimonials
Here's a sample of what's included in the template slides:
A clear definition of Partner Sourced
Including a simple explanation and list of criteria that cross functional teams can align on
A clear definition of Partner Influenced
Including a simple explanation and list of criteria that cross functional teams can align on
Attribution Framework
To define a clear, consistent, and scalable approach for attributing pipeline and revenue across marketing, sales, and partner activities. This template helps teams align on how credit is assigned, ensures visibility into what’s driving growth, and supports data-driven decision-making.
