Build a partner program that drives long term revenue

I've personally reviewed 65 partner programs including companies like Box, Zoom, Docusign, Microsoft, Dell, Klaviyo, Hubspot, Atlassian, Miro, Airtable, Optimizely, Toptal, VMware, Cisco and many more and have put together this template to save you hours of ideation and iteration on potential partner programs. 

Leverage my pre-built template and save yourself 20+ hours of work and build a best in class partner program.

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Are you struggling to build a partner program?

You're staring at a blank slide, wondering how to structure a partner program for different partner types. What's the mission statement?  What guidelines should you be thinking about? What types of requirements should you include?  What about partner benefits? And what would the differences be for each partner type?

The Partner Program Deck fixes this.  

This 33 slide partner program deck guides you through how to build a clear, effective partner program with a pre built deck template, first principles thinking and frameworks learned from 65 technology partner programs.

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Testimonials

Here's a sample of what's included in the 33 slides: 

A crisp mission statement and overview

A clear mission statement focuses on how your partnership will drive meaningful business outcomes for your partners and it also ensures alignment with the company's vision to ensure you're serving your customers in the most optimal way.  

 

Why the partnership makes sense

Why would a partner work with you?  Walk them through a slide on the high level partner benefits, market opportunity and competitive advantages of partnering.

Company Overview

Go through a description of your company and how you're solving major customer challenges and driving business outcomes with your platform.  Also show key facts that help the partner feel comfortable and confident in the long term success of your company. 

Highlight the market opportunity

Get your partners excited about the revenue and profit potential of pursuing a market opportunity together. Emphasizing the market opportunity helps partners make informed decisions about resource allocation and investments which will ultimately lead to more trust between you both and a path to sustainable success.  Ensure them that you have their best interest in mind.

Showcase the partner types

Make it crystal clear to your partners which partner types you'll be focusing on and the definitions you've applied to each, so they understand exactly how to work with you.

Give an overview of partner benefits

I've created slides for technology partners, resellers and solution partners on the benefits.  Focus on what's in it for them and showed potential benefits by tier.  The best part?  This was sourced after reviewing 65 partner programs so that you don't have to ideate from zero.

Partner program requirements 

This template shows the partners what will be needed to achieve and maintain their partner program status.  Instead of coming up with potential key metrics to track, you can save time by leveraging this template to quickly iterate it for your program.  

Deep dive into the partner benefits

 

I've included slides that allow you to deep dive into the certification and training, sales and support and partner portal offerings that you'll have for partners. 

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