Build a reseller strategy that drives revenue

Build your reseller strategy with the template I've been using and iterating on over the last 18 years to gain executive alignment on partner strategy at companies like Box, Miro, Airtable, Optimizely, Toptal, VMware and Cisco that led to $250M+ in reseller revenue.

Leverage my pre-built template of 100 slides and save yourself 80+ hours of work and get the buy in and support you need.

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Are you struggling to build a reseller strategy that gets the executive support and resources you need to grow revenue?

Your reseller strategy feels scattered.  You're struggling to prioritize the right resellers.  You're unsure on how to get resellers to source revenue. You're lacking focus as you're getting pulled in a lot of different directions. You're not getting the resources needed. You're not able to get executive support and alignment.

The Reseller Strategy Deck fixes this.  

This 100 slide partner strategy deck guides you through how to build a clear, effective reseller strategy with a pre built deck template, first principles thinking and frameworks learned from 30+ SaaS partner leaders. Don't try to build from zero and ideate on your own in isolation. Leverage real learnings and principles from the very best in partnerships. 

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Here's a sample of what's included in the 100 slides:

Gain clarity on your reseller strategy 

Learn how to leverage first principles thinking to build an impactful reseller strategy that drives revenue, new logo customer acquisition, differentiation, net retention, close rates and more. 

Learn the proven frameworks on how to build reseller partnerships from 0 to 1

Every SaaS company is different. This means bringing a playbook from a previous company may not work at your current one.  Learn to use frameworks to ensure you're building the right reseller program for your current company. 

Build a reseller partner program based on best practices

I've worked with 30+ SaaS partner leaders over the last 17 years to learn best practices on how to build a great partner program and have personally reviewed 30+ partner programs to help build this reseller partner program template.

Highlight the reseller market opportunity

This is crucial because it showcases the potential for expanding distribution channels and increasing market reach to help drive company growth. This can help you gain the executive alignment and resourcing you need to be successful.

Reseller Evaluation Matrix

A partner evaluation matrix is important because it provides a structured scorecard that enables effective assessment and comparison of potential reseller, ensuring informed decision-making and prioritization around resellers.

Explain how resellers help the customer journey

The reseller partner type brings unique value to the company by helping the customer on their journey. Leverage these slides to explain that to your leadership team. 

Visually show the reseller impact to the company

This slide will help you visualize where your partners are making an impact strategically and financially to the company.

Define partner swim lanes with our pre-built template

The more clarity you have on partner swim lanes (such as by segment shown in this example), the easier it will be for your partners to engage and grow with you.  Leverage this template to get clarity with your leadership team.

Showcase how different resellers impact different customer segments 

This type of slide helps you showcase the nuances in market coverage based on the reseller partner type.  

GTM by Region for Resellers

This slide helps you articulate which regions you'll want to be partner led vs vendor led (or if both, what % breakdown by region), so that you establish clear GTM swim lanes. You can then communicate this both internally and externally.

Show the current state to future state journey

This template slide walks the leadership team through your vision of current state to future state with your reseller strategy. 

Make a business case with cohort analysis

Leverage this template to make a compelling point around partner value and to help guide your resource allocation decisions.

Showcase the pillars of effective partner enablement needed

A template for partner enablement strategy provides a structured framework, ensuring consistency, clarity, and effectiveness in aligning and empowering partners with the necessary resources and knowledge for success.

Walkthrough the key pillars around planning and execution

Build confidence amongst your team and cross functional teams by showing a clear plan that you're going to execute against with your partner strategy.

Give an overview of your 30-60-90 day plan

A template for a 30-60-90 day plan is helpful because it offers a structured roadmap, facilitating clear goal-setting, time management, and strategic alignment for all parties involved.


Leverage an executive business memo to get resource allocation

This provides a standardized and compelling format to articulate strategic objectives, demonstrate ROI, and effectively communicate the value proposition which will increase the likelihood of obtaining the resources you need for partnership initiatives.


Highlight the cross functional support needed for your Reseller Strategy

Getting cross-functional support for your reseller strategy is crucial because it ensures alignment across departments, maximizes resources, and drives a cohesive approach to achieving reseller success.  Partnerships is everyone's job.  The more integrated it is into other functions, the more successful the ecosystem strategy will be. 

ūüĒĎ Access for $49